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Director of Marketing


Who are you?

Do you love gaining a deep understanding of customers and creating messaging that resonates perfectly with them? Are you a great verbal and written communicator who can create high quality content for parents and therapists? Does joining the leadership team of a rapidly growing start-up, whose mission is to transform the lives of struggling parents and children, excite you? If so, we’re both in luck! Goally is hiring a marketing director and you’re a fit.


Who are we?

Goally transforms the daily lives of families who have a child with a developmental difference such as autism or ADHD. Our programs help build children’s executive functioning skills, and greatly reduce stress for the entire family. The end result is a more confident and independent child, and a happier more connected family. We’re a small tight-knit team and we’re growing fast. Learn more about what we do on our website - www.goally.co.


Here’s some customer feedback that highlights why Goally is our passion!

  • “We started seeing results within the first few weeks of using Goally but now, even months later, there is a drastic improvement in his behavior. I honestly cannot even put into words how thankful I am for our Goally.” ~ Diane S.
  • “My son is 8 and diagnosed with autism and ADHD. We’ve had Goally about 2 weeks and it’s been the first and only thing to ever motivate him.” ~ Diana F.

You will...

  • Create and roll out our content marketing strategy to both parents and therapists.
  • Build our brand by gaining a deep understanding of our parents and therapists.
  • Perfect our messaging, from website copy to blog articles and video.
  • Manage multiple part-time contractors located all over the globe (via Upwork).
  • Use objective data to measure progress on all our marketing activities.

Requirements

  • 4+ years of messaging and content creation experience, preferably in a B2C space.
  • Excellent verbal and written communication skills.
  • Ability to manage several part-time subcontractors and projects.
  • Willingness to build relationships with parents, therapists and partners.
  • Digitally native with high digital organization skills.

Even better (not a requirement though)...

  • Passion for helping kids with developmental differences, and their parents.
  • Experience in marketing to mothers or therapists.
  • An eye for design and style (The CEO is an engineer...yuck!).
  • Consider some of these your strengths: Youtube/Instagram/Facebook; Email drip campaigns; Video content creation; Website design; Website CRO; Facebook ads; Shopify; Google Analytics; Klaviyo.

Location

  • We’re based in Boulder, CO and we work from a cool coworking space on the East side.

Compensation

  • $60K - $90K depending on experience
  • 0.10% - 0.20% stock options

Benefits

  • Dental & Health insurance
  • Competitive Salary and Stock Options
  • PTO and Paid Holidays
  • Fitness Membership on Site
  • Flexible Work Schedule
  • Pet Friendly
  • Casual Dress
  • Team Lunches!

Are you passionate about the same things as us? Please send your resume and a casual cover letter/intro to careers@goally.co.


At Goally we don’t discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status. We welcome all!